Modern Trade Sales Manager – Phnom Penh

Job Responsibilities:

• Modern Trade Account Management
  • Build and maintain strong relationships with key modern trade customers and buyers.
  • Plan and implement sales and promotional activities to achieve business objectives.
  • Negotiate shelf space, displays, and promotional support with store chains.
  • Monitor and improve in-store product visibility and availability.

• Sales & Performance Management
  • Achieve monthly and quarterly sales targets by store and by product category.
  • Monitor and analyze sales data, stock levels, and sell-out performance.
  • Identify sales growth opportunities and recommend actions for improvement.
• Team Supervision
  • Lead, coach, and monitor a team of sales reps or merchandisers.
  • Plan daily store visits and route plans for team members.
  • Conduct regular in-store training and performance evaluations

• Execution & Merchandising
  • Conduct regular in-store training and performance evaluations.
  • Ensure excellent execution of planograms, displays, and promotions.
  • Coordinate with marketing and logistics to ensure timely delivery of POS materials and stocks.
  • Prevent out-of-stock situations and ensure stock rotation (FIFO).

• Market Intelligence
  • Monitor competitor activities, promotions, and pricing within modern trade.
  • Share timely insights with internal sales and marketing teams.

• Reporting: Prepare regular sales reports:
  • Trade spending reports, and
  • competitor analysis
  • Track KPIs such as active store, sales vs. target, availability, and coverage.

Job Requirements:

• Bachelor’s degree in Business, Sales, Marketing, or a related field
• 2+ years of experience in sales coordination or account management, preferably in the FMCG
• Proven experience managing modern trade channels such as supermarkets, hypermarkets, and key accounts
• Familiarity with modern trade and pharmacy sales channels
• Strong communication and negotiation skills
• Proficiency in MS Office (Excel, Word, PowerPoint)
• Ability to analyze sales data and develop actionable insights
• Ability to work under pressure and meet tight deadlines
• Team player with strong interpersonal skills
• Attention to detail and problem-solving capabilities

HOW TO APPLY

Interested candidates are invited to submit their resume and cover letter to:

E-mail : recruitment@apratifoods.asia             |     Tel: 096 758 3532 / 010 296 128 (Telegram)